One word that can terrify any living soul – FEARcats. To commemorate the release of FEAR2, advertising agencies felt the best way to promote their game was to let a horde of black cats loose in London.
In this age, where there is meant to be no originality, this comes as a shock. The idea is that the mass of black cats is meant to spook people on Friday the 13th. Apparently one in five people are very superstitious on that day.
While the cats are said to be well trained, the only thought that springs to mind is how many of them will end up as a ‘cat sandwich’.
This still is an interesting advertising idea though, more different than the old age concept of having a bunch of smiling people trying to flog the latest game. Closer to home, on Thursday, March 5, there is Buzz: Clash of the Unis taking place in Bar One.